The tourism industry is primarily focused in the south, while also significant in the other parts of the island. The main tourist locations are the town of Kuta (with its beach), and its outer suburbs of Legian and Seminyak (which were once independent townships), the east coast town of Sanur (once the only tourist hub), Ubud towards the centre of the island, to the south of the Ngurah Rai International Airport, Jimbaran and the newer developments of Nusa Dua and Pecatu. Bali received the Best Island award from Travel and Leisure in 2010.[73] Bali won because of its attractive surroundings (both mountain and coastal areas), diverse tourist attractions, excellent international and local restaurants, and the friendliness of the local people. The Balinese culture and its religion are also considered the main factor of the award. One of the most prestigious events that symbolize a strong relationship between a god and its followers is Kecak dance. According to BBC Travel released in 2011, Bali is one of the World's Best Islands, ranking second after Santorini, Greece.